Marketing News

CBA Combats Misinformation in New Campaign

Unveils a new website that explains the role of key components like preservatives, emulsifiers and more.

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By: Christine Esposito

Editor-in-Chief

The Consumer Brands Association announced a new campaign that highlights the consumer packaged goods (CPG) industry’s ongoing commitment to enhancing consumer transparency and the important role that “safe, convenient and affordable products” play in the lives of Americans every day. The new campaign debuted today during what has been dubbed “National Consumer Transparency Week.” This newly designated week (Dec. 1-5, 2025) is designed to raise awareness o...

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